![]() (Full disclosure: I was the head of game & app content reviews at WDA from 2006 to 2009. It breaks down app installations by time, region of the world, and which app store they came from, while also separating out how many new users vs old users are using an app.įor those interested in checking out the AppTracker and web dashboard interface, or WDA’s full suite of “mobileDSP” platform services, you can sign up for an evaluation account at wda.us/apptracker. Chen, The Times’s personal tech columnist, tested dozens of A.I. We spent some time with a demo AppTracker account and found it remarkably useful. Publishers can now fully track how effective an ad campaign is, how many people are downloading, when they’re downloading, and whether it’s from your web ads or in-app ads using the web dashboard provided with the AppTracker service. If you’re a smartphone user, this won’t mean much, but if you’re an app publisher (these days, everyone seems to be), this makes it possible to actually know if your marketing dollars are working. You couldn’t advertise your app on the web and know how many people actually installed it on their phone. ![]() Marketing a smartphone app has always had an Achilles heel: you can track mobile web ads using cookies and you can track in-app ads with UDID (unique device ID), but there was no good way to crossbreed the two. AppTracker can track users as they travel back and forth from mobile websites and apps. WDA representatives tell us that it is also the first system that enables real time click-to-install logging of app downloads that originate from a mobile ad, regardless of whether the user came from a web ad or in-app ad. The best voice-changing apps for Android and iOSīest period tracking apps for Android and iOSīut AppTracker actually solves more than one big problem. ![]() The 6 biggest iOS 17 features that Apple stole from Android ![]()
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